Smart
2011
Advertising, Photo Manipulation, Design
This ad campaign focused on what the smart car was really able to offer, after discovering fuel efficiency and safety were not it's strongest features considering it's size. The car's mobility was the one distinct ability it was able to offer over other compact cars. I was working under the creative direction of visiting designer Dean Oram, from The Richards Group.
- smart
Get the Perfect Spot - This ad campaign focused on what the smart car was really able to offer, after discovering fuel efficiency and safety were not it's strongest features considering it's size. The car's mobility was the one distinct ability it was able to offer over other compact cars. Pictures of the smart cars were popping up all over the web, parked perpendicular to the curb of the street, in-between two cars that would prevent even the smallest compact from parking. They were also seen loaded into the back of RVs and pickup trucks. The car's ability to get into the perfect spot became the "smartest" message we wanted to share.






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Parker County Today is a regional publication located in Weatherford, Texas.Editorial Design, Design2011 -
Collection of logos from the last 5 years.Branding, Design2011 -
Image magazine is a student run publication at TCU. I was in charge of creative direction for 2 years and produced 8 issues.Editorial Design, Photojournalism, Design2011 -
I helped design and develop the website for my 2008 graduating senior show. The concept revolved around the six postcards we mailed as invitations. Each card was able to be rotated 360ยช and moved from front to back. When the cards were flipped you could browse a small sample of work.Design, Web Design, Web Development2012 -
A save the date and invitation for the March of Dimes 2009 Signature Chefs Auction.Design2012 -
I was asked to create a wedding save the date and invitation for a friend. She was able to provide a good sense of what she wanted for style but mainly wanted everything to work well together and with the rest of the wedding.Design, Graphic Design, Print Design2012 -
This is a student project to create packaging for the Dallas Cowboy's 2008 season and last year at the Texas Stadium.Design, Package Design, Graphic Design2012
All works © Ky Lewis 2011.
Please do not reproduce without the expressed written consent of Ky Lewis. Powered by ProSite.
Please do not reproduce without the expressed written consent of Ky Lewis. Powered by ProSite.